Comparing AS F now to 5 years ago:

1) movie selection is better
2) food quality served is better, though portions may be smaller in some cases
3) seat pitch expanded from 36 to 41” on the 737-800 and 900/900er. Regardless of the condition of the Airbus fleet, it is better than sitting in a 36” seat on a 738.

However, the actual inflight service is not as consistent.