Doesn't seem like much of a loss, mainly because the meal is so inappropriate in the first place. NEVER am I interested in having a breakfast on a flight at 3pm local time or whatever time it is when such a flight from NRT is heading towards the east coast. The science shows clearly that jet lag can be reduced the sooner that passenger acclimates to the destination time zone. So besides being gross, serving breakfast at 3pm just prolongs jet lag.