FlyerTalk Forums - View Single Post - Picking Winning Partnerships (Not Really)
Old Apr 17, 2019, 1:08 pm
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luv2ctheworld
 
Join Date: Apr 2005
Location: LAX
Programs: UA Silver, AA, WN, DL
Posts: 4,095
Picking Winning Partnerships (Not Really)

Etihad has been picking winners for partnerships (not)...
https://www.forbes.com/sites/marisag...ays-collapses/

Air Berlin, Air Serbia, Alitalia, Jet Airways... I wonder how much money combined this has taken from their coffers... and what did Etihad get in return (not sarcasm... actually curious what their ROI winds up being).
And possibly would there have been decline in the hard/soft product had they just kept their cash in house instead.
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