It seems like they're going for a different crowd than those going to Ibiza for the all night party scene. Browsing the few room pictures they have online, the room with the built-in king-size bed comes with the description "gives limitless opportunity to sit back and totally live the hippy life."

While I've never seen it (as I am there for the all-night party scene), I've heard there's another whole side of the island that's more about upscale, yoga, relaxation, natural-living and that would fit with the Santa Eulària des Riu location.

The room pictures themselves though ... while only a few are posted, I can't say I'm particularly drawn to it by what's there so far. It all seems fine I suppose, but overall feels a bit basic and not all that special -- particularly with hotels like Ushuaïa down the beach. Perhaps the rest of the property will bring more W-ow to the place so it can measure up.