I don't know, this seems to be the European equivalent of opening a hotel in Sunny Isles Beach and catering for the South Beach crowd. Sure, you definitely have a cool new resort, but it's 10 miles away from South Beach.
It seems to be out of the way of the clubbing circuit and more in the area where the family package holiday tourist would go. But then again, the hotel description contradicts this, so not sure who they're aiming for. I *might* give it a try but I'd definitely prefer a location much closer to the city/Playa d'en Bossa.