I'm not sure about this.

I often used Starwood properties in particular Sheratons over many years but as a brand it all seemed very static but then started to shrink indeed it was a number of Sheratons becoming Sofitels that introduced me to Accor.

Sheraton may therefore have been ripe for the picking, solid but going no where new and while the service offering was good and dependable there was no growth only contraction in a world where it was increasingly difficult to survive.

Accor on the other hand is growing, vibrant, has relevant offerings right across the market from Ibis to Raffles and touches every market segment between. I see it going from strength to strength in its own right rather than anything else.

If only there was a better offering in Scandinavia and the Nordics.