And it's real money multiplied when you're talking more than one plane ticket. I come from a middle class family that's spread out across the USA. My side of the family tends to swap around domestic coach award tickets pretty regularly with a 'hey want to get together for a week' offered, and I carried that over to Spousal Unit's family when BIL was thinking of coming down for a week in the summer but the $1700+ for the tickets for a family of four was Real Money and it felt good to say 'yeah, I can cover that form my frequent flyer miles award stash for you'. (Though. yeah. like a good FTer I've got multiple FF accounts to draw from including a United one I'd been saving up for an international partner business redemption on because it would mean that only the first hop to Houston actually had to be on United)