I've never understood what Novotel was going for, I always got the impression that it was trying to be a "family friendly" type of venue but there seems to be little consistency. The Brisbane Novotel looks like it's supposed to be an art project, while the one in Yangon is more like a luxury hotel. I find Mercure to also be similarly inconsistent. Accor seems to have no problem with branding in the higher end Sofitel or the lower end Ibis line, but when I book their mid-range ones it's a real roll of the dice.