Originally Posted by
camdentown
Agree with that - my suggestion was rather than no-one will use the stick, or indeed need a deodorant at all in First.
The high fashion brands stick is simply to complete the range.
However the stick in the BA kit can in no way be described as fashion in any way shape or form.
Most of the sampler frangrances are a small vial with a dipper, rather than a spray and might be a welcome return to the amenity kit.
Well, I'm suggesting that
BA think their amenity kit is a higher end fashion item. Not everyone agrees
I think the deodorant stick had a minority but dedicated following among customers. One factor for an amenity kit is: how easy is it to buy deodorant in airports? Surprisingly hard, you need either a dedicated toiletries store (such as Boots) or a particularly well-stocked newsagent/convinience shop. Not nearly every airport has those available to BA passengers, even large ones (ones I might find it hard in are SFO, BOS, JFK, maybe also LAX and ORD). By way of comparison, toothbrush and toothpaste are far easier to come by, as is soap and shampoo of some sort (even if you have to resort to the fashion brands in the duty free).
Fragrances are a separate idea, and indeed fragrance samples are usually a vial with a dipstick or just a vial, and not a spray.
In practice, I expect the deodorant stick has gone because BA is just looking at how other airlines do F for ideas and noone else has a deodorant stick in the amenity kit.