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Old Mar 27, 2019, 6:28 am
  #10  
Dav77
 
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
Originally Posted by patrickw
My opinion is that novotel is more 'standardized' while mercure has more individual hotel's own character.

And since there are so many novotel and mercure, obviously some are better and some are not as good, I'd treat the brand position as a spectrum rather than a point. I'd say while novotel and mercure has a large overlapping part, mercure's spectrum starts from a lower, more economy end and novotel has a higher end with top, new ones pretty close to the Pullman.
agree with you, even if unfortunately there are too many differences on Novotel standards and Mercures also, from one country to another and often even inside the same country

that harms to Accor and makes it harder to be loyal at a brand / chain

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