Originally Posted by
WineCountryUA
This mileage redemption cpms are consistent with MP Shopping and Hotel redemptions with MP miles
for flights yes, but for items where UA (or other airlines) have to pay a third party, sub-1 cpm is common.
You are mileage rich and have no better use for the miles? (and yes, there are some like that.)
Yeah, we have so many miles between my wife and me that my perception of the marginal value of a few thousand miles here or there is close to zero. So I always use miles to pay for United WiFi. Although she sees it differently and refuses to use miles to pay for United WiFi.