Hello! I am currently reading for my Masters Degree in MSc Marketing. I am required to write a dissertation to complete this degree.

The topic of my dissertation is “The low cost marketing adopted by Ryanair. Is this approach likely to succeed among all age groups (young groups and old groups)?"

Would you please help me to answer the following questions for the dissertation research?


1. What’s your expectation of an airline travel?

2. How important do you think of the full services during the airline travel (free meal and drinks, entertainments, sleep marks, etc.)?

3. Can you tell me what impels you to travel by (or not by) Ryanair?

4. How do you like their services (such as on time, frequency, response of complaints)?

5. Do you have any comments on their customer service?

6. What’s your comment on the comfort of Ryanair’s airplanes (seats, corridors, hand luggage set, etc)?

7. Do you bother by Ryanair’s airports? (not convenient? etc.)

8. How do you think of Ryanair’s online booking?

9. Can you tell me what your reason is for taking (or not taking) Ryanair next time?

10. Are you going to travel by Ryanair when you are over 65? Why?

11. Can you tell me what your overall impression of Ryanair is?

12. Do you have any suggestions to Ryanair?

Thank you very much for taking the time to answer these questions!!