This seems to be a new brand standard room design - I was wondering if this was a concept only to be found in a few hotels but I have found this exact room or something very similar (same carpet/desk/large TV/bathroom etc) in a few recently renovated Novotels - the most recent being the Novotel in Nice (where incidentally I got all of my Gold benefits including voucher for two drinks, late checkout until 4pm, welcome gift and note & room upgrade). I actively avoid staying in the old style Novotel rooms now - sometimes even opting for a renovated ibis in some cities unless the leisure amenities outweigh the negatives of an old Novtotel. It's good to see more and more being updated - especially outside London in the UK!