Originally Posted by
Keep it Riel
"The route will be the only direct flight from London and launch as a daily service via Bahrain."
A direct route via somewhere. Makes sense in airline speak but is a bit daft in the real world...
Yes. It will be direct and not non-stop. The two have different meanings in regards to airline flights. It is a global thing.
Non-Stop: Flight A to B. As it says, no stops.
Direct: Makes a stop. The flight number and/or aircraft remain the same. Boarding pass is the same. Often you stay on-board the aircraft while others embark/disembark.
Connecting: You transfer at an airport to a different plane with a different flight number and a different boarding pass.
A bit ambiguous for sure.