Very true, but profits is a net gain over costs (all accounting crazy rules aside). Airlines have high fixed costs, and truly variable variable costs (i.e. fuel prices), so it is tricky. But yes, one needs a lot of revenue just to cover the fixed costs, then an extra effort to squeeze out some profit..

Back on topic. To OP- As many have mentioned before, I'd be focusing on getting the best value for your miles redemptions, regardless of the impact to AA. I believe that looking at it as a positive opportunity ultimately is a more rewarding experience (pun totally intended).