Of course, they will. They obviously feel they can't compete independently anymore. They need what Marriott International's Luxury Collection brings to the table.

And, of course, Marriott needs them too. Marriott needs more aspirational properties.

Call it a win-win, regardless of whether any of us can ever redeem points for a stay there.

The fact is the whole beach hotel-cum-resort market is super competitive. There are so many destinations with good beaches. Even semi-private or fully private islands aren't as rare or as much of a novelty as they used to be.