Originally Posted by
MSPeconomist
The hotel nevertheless gains if it can sell your room to someone else at a high enough rate. It's certainly true during special events when rack rates prevail. In such cases, what the Ultimate Reservation Guarantee does is to incentivize the hotel to walk someone other than a Plat+ if possible, but the hotel can still walk you and can still gain from doing so.
Yes, they may be able to sell the room out from under you, but the cost of putting you up elsewhere can get prohibitive. Like a lot of things in life, you roll the dice and see what comes up. I'm of the belief that the forecasting programs are right more than they are wrong.