Originally Posted by
bocastephen
Rebranding? Absolutely none. Wasting money on stadium names? None. ROI on Olympic sponsorship? Losing proposition.
It's all about price, schedule, product, reliability, loyalty - each customer shuffles those in the priority that works for them personally.
What could increase revenue? Product improvements, better reliability, improved customer experience, more useful self-service tools, loyalty program improvements - any of those individually or in combination could affect revenue, and there might be a few others I've forgotten - but paint ain't one of them.
^You are absolutely correct.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.