FlyerTalk Forums - View Single Post - Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
Old Mar 10, 2019 | 8:22 am
  #77  
zombietooth
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Originally Posted by DenverBrian
By that logic, all Coca-Cola bottles should still look like this:




Really?
Where is the evidence that rebranding increases revenue? And if it doesn't, then it is wasted money.

I never buy products based on logos or packaging, I buy based solely on quality, usefulness, taste, etc.
With airlines, most business travelers buy tickets based mostly on shortest transit time, comfort and ability to work onboard, and customer service. Leisure travelers care most about price. Neither cares about pretty designs on the side of the plane.
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