FlyerTalk Forums - View Single Post - Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
Old Mar 9, 2019 | 6:58 pm
  #72  
fly18725
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Join Date: May 2013
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Originally Posted by bocastephen
Dropping the minutiae of an accent color should not require a major rebranding project - just leave the yellow stripe off aircraft that go in for painting, and at the most, change the tail accent gold stripes to a light gray derived from adding a small amount of dark pigment to the white paint used on the rest of the aircraft.

Neither of these changes really require a rebranding project or an update to the brand beyond queueing up the update to supplemental materials due for re-ordering in the future, and updates to digital photo and video media. There should be little to no incremental cost approaching it this way vs the millions involved in a major rebranding effort with a new logo, typeface and color plan.
Can you expand on how you determined the work scope and cost estimate? Particularly when you haven’t seen the changes in question?
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