Originally Posted by
escapefromphl
You're just likely not the target demographic (neither am I) and you're missing the point that Bonvoy is primarily a rebrand to market to a younger generation of Instagramming Millennials. Some of these people literally plan vacations around getting the perfect Instagram pic...
it’s more that the old execs at these companies spend millions on snake oil salesmen/consultants to learn ‘what millennials want’ & roll out such things which end up failing.
My company gets multiple calls daily from all manner of “experts on millennials”.