Originally Posted by
Dav77
ok living Accor ...but money is money ...turnover is turnover ..
for Accor is more profitable one 7 nights stay at Raffles than one hundred 1 night stays at Ibis, even if the turnover is the same.
Especially if the one has one 7 nights stay at Raffles don’t come back at any other other to claim his diamond benefits ...
I understand this business rationale - but why not set a target number of nights for those that are not staying at Raffles for a week? Its always been obvious with hotel and airline schemes that monetary spend = quick status, yet there is a 'hook' for those at the lower end of the hotel range to do it by sheer commitment by segments or stays.
Its an accor wide loyalty scheme, not just rewards for the top 5 brands. For example Bonvoy ambassador has a 100 night target.