Sorry for the late reply.

1. the account has been open for many years, not sure how many years but something like 5/7 years.
2. the flight was around 47k miles, there were no miles back since it was for a friend
3. It would take me too long to count right now.

I've been using this card for a long time.

Now there is an update:
Today, my assistant called to ask if as a frequent flyer member, she was allowed to book for a friend and they said YES!!!! We have it recorded!

Then we called back but this time she called on my behalf in regards to this case, as soon as the agent on the phone knew we were talking about this case, she became very aggressive and said they won't do anything more because it was a violation of their policy. She said that she asked Alaska agent on a previous call if she was allowed to get a ticket for a friend and that the agent said yes. The supervisor Sharon then HUNG UP on my assistant!!!!! all of this is completely recorded!!
I'm stunned about how crazy that is!!!

What do you think I should do to get a compensation? Better Business Bureau? Small Claim court? FAA? which websites should I put my story on?
This is insane I cannot believe them!! I've never seen this.