Why are some people blindly following or even defending Alaska's one-sided unilateral and non-negotiable terms, instead of fighting them and siding with consumer rights ?

Are they business owners themselves and thus side with corporate rather than consumer rights ? Are they disgruntled road warriors who spend too much time of their life in butt in seat time and are envious at churners and optimizers who get the same benefit award seats without spending their life sitting in airplanes? Or are they natural servants who thinking that by worshipping corporations, those corporations ate gonna be good to them in return?