Originally Posted by
jn in ca
....The upgrades do not have the once in a lifetime language. .
Originally Posted by
vincewy
....So does that mean upgrade offers don't count toward "once in a lifetime" rule for the particular card?....
No, it means that previously holding the same card does not disqualify you from using the upgrade offer now.
However, American Express does not seem to consistently track accounts that have been up/downgraded, and you
may be able to apply for the same product later and receive a bonus.