FlyerTalk Forums - View Single Post - Financial Times article on BA wines. FT gets a mention.
Old Feb 22, 2019, 5:13 pm
  #45  
peter h
 
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Originally Posted by The Muffin Man


Based on that published tender document assuming total volume for BA of ~4m bottles, both Majestic and Aldi would be buying in significantly larger quantities.

Majestic has single product lines which sell in excess of 1m units and when you include other product lines from same importer/agency then individual contracts would be on a scale similar to BAs total annual as indicated on that document. They also bottle stuff shipped to UK in bladder as well as consolidate shipments to bring overall shipment cost down which i doubt BA would be able to do, certainly not to the same degree.

Based on what I know, Aldi probably order similar volumes if not slightly more than Majestic and the other multiples vastly, vastly more.

TMM
It's an interesting question.

For instance: do BA have a special relationship with Laurent Perrier? Do they have dibs on Grand Siecle?

Another thing to consider is whether airlines should serve wines that available in local retailers. Does that feeling of exclusivity havr to be maintained?
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