Well what a difference a stay (and Kimpton Inner Circle makes).
Checked in last night after booking a park view room and upgraded to a one bed suite. This was so much better than most of the suites I have had at the IC Park Lane and at least on a par with those at the IC O2.
The quality of the fit out shows much more clearly in a larger room. The living room is a good size yet cosy, the bedroom is spacious and the bathroom is huge with a large feature shower directly overlooking Russell Square (no blinds either!) and a large roll top bath.
It really is a lovely room and surprisingly quiet. I had a nice welcome gift bottle of Malbec and chocolate coffee cake. There is a decent free minibar (beers, soft drinks and mixers). So overall I am much happier. I will experiment by booking other room categories and see how that pans out in future.
All in rather impressed, although still not sure of the pseudo W vibe.