FlyerTalk Forums - View Single Post - Interesting Bloomberg Report/Theory on Marriott Woes Driving HHonors Enrollments
Old Feb 14, 2019, 1:05 pm
  #27  
Brucemcdou
 
Join Date: Jul 2012
Location: SFO
Programs: UA Plat; *A Gold; Marriott Gold
Posts: 351
Originally Posted by craigthemif
14m new Honors accounts that were opened by mistake for new credit card applications (come on down... everybody can be Diamond), and then merged into existing members' accounts...
Has anyone verified that HH had 14m net new members sign up? Not just some IT system hickup where they doubled existing accounts, or suddenly gave every Hertz and Avis customer a "free" account? Just doesn't sound right to me.

On edit: from the Hilton press release here: https://newsroom.hilton.com/corporat...ng-initiatives

"Gained more than 14 million new Hilton Honors members, bringing total membership to more than 85 million at year end

Looks like they're claiming net new membership. OK....
Brucemcdou is offline