FlyerTalk Forums - View Single Post - Is Delta struggling to sell Premium Select?
Old Feb 14, 2019 | 9:01 am
  #59  
btonkid12345
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Originally Posted by jdrtravel
I think DL missed the mark in product design. They should have gone with a VS style product that really is top of the pack, with best in class seats, dedicated lavs, curtains to make the cabin feel more exclusive, etc. Removing real barware and mugs only further cheapened it.
Completely agree. Delta is a premium airline brand.

They differentiated Y on the 777s with 9 across and made a big push of it.

Yet they copied AA and UA on PS seating. They could have differentiated here too and I bet they would have commanded more of a pricing premium than what they're getting now - probably would have been more profitable despite less seats and slightly higher costs.
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