Many airline executives understand the overwhelming factor price has on the business and leisure consumer. It has been shown that a few dollars can be the difference in what airline a customer chooses. This represent that facts that airline seats have no true added value amongst each other in coach class. Customers see a seat not by the name on the outside, but instead as a commodity. Major airlines still have an upside agains the discount carriers and that is their extended route networks, alliances, and frequent flier programs that can put both to use. I would never expect United to cut its frequent flyer program as it is core to its marketing efforts to maintain loyalty amongst its customers. Without the frequent flyer program no one would think twice to take a ticket that is $20 cheaper on another airline rather then accure the miles on United. The only way this program is going to disappear is if United disappers and I find it hard to believe that will happen. Most likely changes will continue to be made and look to see that airlines will begin to offer deeper discounts by turning in your miles.