sounds like a lot of the people commenting here are the same people who didn't like the napkins.
that aside, I like when a multibillion multinational corporation recognizes me in some small way. I know that it's all formulaic and not actually personal, but for them to address me by name makes them feel like slightly less of a monolithic corporate behemoth to me. I'm fully aware of what data I provide them, what data is public info, and how all this works, but for the amount of time I spend with DL in a year, it's nice to have the smallest bit of warmth come back