Originally Posted by
mysterym
lasted 6-8 years IIRC
This thread starts in 2007 with discussion of Ameriprise ending their relationship with American Express. That's when they launched a MasterCard with free Priority Pass, which was discussed here:
MasterCard World Elite - Ameriprise
...but the American Express cards didn't disappear, and by 2009 (around post 15) you can see the first offer with a fee waiver rather than a bonus. There was briefly a period with -both- a fee waiver and a modest bonus.
Fee waiver in lieu of a bonus could be sustainable if they didn't allow repetitions.