FlyerTalk Forums - View Single Post - Targeted Promotions, 2019
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Old Feb 5, 2019, 8:00 am
  #112  
Cledaybuck
 
Join Date: Jun 2015
Location: DAY
Programs: Rapid Rewards, Skymiles, Hilton HHonors, SPG/Marriott Rewards
Posts: 4,952
Originally Posted by copyright1997
I too have no email and nothing on app but Marriott website shows the 3k, 6k, 9k offer for paid stays 1,2,3.

i had a paid stay scheduled for March 1 which I converted to award stay (using up a cat 1-4 award night certificate). I doubt I will convert it back for 3k points.

Not that it matters what I think, but these targeted offers are dumb dumb dumb in this age of social media. Instead of good will, all you end up doing is piss off segments of your most aware and most vocal customers. I know that they are the rage of the analytics and customer segmentation crowd, I've seen it in action up close and think they are missing the negative effects...as can be seen in this thread.
Not just the negative effect, but I am not sure they are very good at who they target. I got nothing from Marriott this time even though I would consider changing several stays to Marriott hotels with some of these promos (which is what I assume their goal is). By contrast, AA targeted me for free platinum through May 15, which is going to get them $0 in extra revenue and may cost them a minor amount of money. Maybe they are just bad at targeting me.
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