Generic emails obviously flooding out with a link to the video... Useful if you need to know your total flown mileage on your lunch break I suppose.
Dear jamespi,
2019 marks a century of British Airways. It's a hugely exciting time for us, but we wouldn't be celebrating without you. You have made us who we are today, and we're immensely proud of how far we've flown together. Believe it or not, since you first travelled with us in 2011 you have flown 146,672 miles, which is the same as flying 5.9 times around the world.
There will be wonderful things happening throughout the year. To start, we're making sure you're one of the first to see our fabulous new film. So, sit back, relax and join some of Britain's finest on board flight BA100 for a journey filled with love, fun - and rather a lot of tea.