I concur, prof. Welcome to the board.

BA under Ayling made clear that Economy was an afterthought and premium-class service was all that mattered. This was dumb for these four reasons:

** Regular Club World customers (me among them) who accumulate miles toward family travel generally redeem those miles for World Traveller tickets. What they see in the back cabin degrades their overall view of BA. You brand and sell the classes of service as separate products, yes, but you try to make each entry best-in-class... because on any given day you never know who's in which cabin. I flew the (un-upgraded) World Traveller with my family last summer and it was shabby at best.

** With Club World transatlantic travel now running $6000 or so per RT, more and more influential business flyers are in Economy. Believe me. Not all my clients see the value of sending me everywhere business class.

** BA isn't growing future Club World/First flyers. Customers who start out in Economy but feel like second-class BA citizens have little incentive to evolve toward the front cabins.

** Club World, until recently, had begun to appear uninspired next to best-in-class J class offerings from other top airlines... even CO and DL. If a BA loyalist thinks Club World is no longer worth the cost and downgrades to Economy, only to find the service unremarkable and the corporate attitude unpleasant, why then he might abandon BA for good. In this way the old strategy might have been actively repelling customers.

I hope Eddington makes good on his word.