Originally Posted by
sgopal2
I can see now why United loves this program. Once people get a bite of the GS bug, their spending increases, and they spend 95%+ their fares on UA metal. This makes complete sense from a marketing point of view. The lack of a spend threshold leaves people guessing at the end of the year. Because of this, people continue to spend their air travel dollars on UA.
GS is the only reason 99% of my annual travel is on UA as opposed to a 50/50 split between UA and AA with the occasional random DL. Even the Continental-heavy management team post merger admitted that the UA GS program was a huge value proposition over the rest of the industry's efforts to take care of HVFs..