Originally Posted by
MikeFromTokyo
I am a fan of the resort, and think it is without doubt the best option on Koh Samui.
From what I have been told, Minor has no intention of rebranding any of the remaining FS properties, as they all benefit from Four Seasons management and marketing. The rates Koh Samui, Chiang Mai, and Golden Triangle achieve more than justify the management contracts. Four Seasons Bangkok, on the other hand, could not achieve the same kind of premium given the competition in Bangkok and the property’s age. It was apparently a goal of theirs for a long time to rebrand it as Anantara’s flagship, and it’s an hotel that I love more and more with each stay. They have maintained the highest standards, at least from my perspective, and I believe Anantara Siam is even more profitable now than it previously was under FS management.
I am a huge fan of Anantara Siam Bangkok - I think it is 100% better than before. I was curious, though, as to whether Minor would eventually rebarnd Koh Samui, given that Anantara are upping their sandards so much. It looks to me as though Minor is trying to create a Four Seasons standard brand with Anantara. OK, it may take a few years, but judging by some of the newer Anantaras, it could be a possibility, in which case....