Originally Posted by
vuittonsofstyle
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I also have a problem with the super-steep incline of the resort, as although you can walk to the beach, trying to negotiate the hill up to reception/restaurant is virtually impossible, so you are forced to call for a buggy.
This resort is owned by Bill Heinecke of Minor (Anantara etc) and I guess that if he did not have a couple of Anantaras on the island, he would have rebranded the Four Seasons, as he did in Bangkok.
I am a fan of the resort, and think it is without doubt the best option on Koh Samui.
From what I have been told, Minor has no intention of rebranding any of the remaining FS properties, as they all benefit from Four Seasons management and marketing. The rates Koh Samui, Chiang Mai, and Golden Triangle achieve more than justify the management contracts. Four Seasons Bangkok, on the other hand, could not achieve the same kind of premium given the competition in Bangkok and the property’s age. It was apparently a goal of theirs for a long time to rebrand it as Anantara’s flagship, and it’s an hotel that I love more and more with each stay. They have maintained the highest standards, at least from my perspective, and I believe Anantara Siam is even more profitable now than it previously was under FS management.