I hate the word "influencer" too, but unfortunately that's what everyone is using these days. It's really the new advertising/marketing of our time. I thought this was a good place to ask for a contact as I need it for work, but it seems I was mistaken.
I don't make the rules, it is just the reality of our time. Brands like British Airways and Virgin have seen this and have implemented very successful "influencer" campaigns, which are much cheaper than traditional advertising.
Sorry for asking