FlyerTalk Forums - View Single Post - Say Hello to Marriott Bonvoy, launches Feb 13, 2019
Thread: Say Hello to Marriott Bonvoy, launches Feb 13, 2019
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Old Jan 16, 2019 | 9:08 pm
  #152  
C17PSGR
 
Join Date: Apr 2003
Location: SLC/HEL/Anywhere with a Beach
Programs: Marriott Ambassador; AA EXP 3MM; AS MVP, Hilton Gold, CH-47/UH-60/C-23/C-130 VET
Posts: 5,234
Originally Posted by naumank
Tell me McKinsey doesn’t have anything to do with the unpronounceable silly name.
Originally Posted by itsaboutthejourney
OMG, you just articulated this merger (and Marriott) far better than anyone. Love it. Kudos ^
Originally Posted by EuropeanPete
Seen here on Flyertalk first.

I like the video - it's very Starwood, with no Utah-based Tumi-tugging Accenture consultants in poor fitting suits sitting in a lounge drinking Bud Light out of plastic cups in sight. Looks like they're going for aspirational: Let's hope they're successful at matching the delivery to the brand.
IDK ... I think this has a lot more to do with a lower Manhattan marketing firm with people who regularly travel between lower Manhattan and Brooklyn, who think that White Plains is upstate New York, and are too smart to need a focus group of Marriott's best customers ....
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