Originally Posted by revigik

They did that - it's called the Polaris Lounge, Polaris seat investment, Premium Economy. You certainly have options to pay more for a better experience. However, if you want to buy a cheap fare to get you from A-B, that's what you get!

Originally Posted by DCP2016

This paragraph makes no sense whatsoever.

When a company operates a route with no competitors and one flight a day, there is ZERO incentive for them to offer low fares, good food, good service etc because there is only one choice - you either take it or you don't. Yet Ethiopian still chooses to put forward a good product.

Compare that to NYC-LAX or SFO to Asia where there are MULTIPLE air carriers serving the same routes. United SHOULD be putting forward their "best product" to lure others towards them, they choose not to.

This goes back to the larger argument of how brand loyalty/customer loyalty is dead here in the US. This is just another example.