Originally Posted by
JFX1764
Was it ever intended to make money for BA? Or was it just to cut the cost of the free service and have a cost neutral service?
Was there ever a cost apart from to provide the logistics..... Which DHL provided most recently in the last years of free service anyway. I always thought comp products offered were provided gratis by the brand for product placement / advertising rather than to entice anyone to buy. Hence goodbye Gordons gin, hello Bombay Sapphire in the dawn of BoB.