Originally Posted by
UAfreqflyer
This is OP here. I have enjoyed reading all the posts. Some harsh. Some sympathetic. I have spent my career in Marketing management positions and I understand the “value of a customer” and I understand “customer retention”. My belief is that AA does not. In spite of what some have asserted, I DID qualify for CK each and every year (spending between $50K-$100K each year in premium cabins). Thankfully I am healthy again and I am back flying again, with two overseas r/t first class flights already this year; not on AA however. My main point is that I stuck with AA over decades through thick and thin, through their best and worst times and this loyalty is of no value to AA going forward. There is no “soft landing” and to me, that is a major marketing faux pas. I continue to spend what I had previously spent but it’s just not going to be on AA. I’m not moaning but just sharing a story of how I think AA, with all their sophisticated metrics (helix and “eagles” and the like), they miss big opportunities to retain valuable past (and future) flyers! Thanks for all the comments!
The problem that I see here is that you seem to be treating it as something other than a business relationship with AA wanting to get your money. It was successful in that it seems to have got you to make irrational decisions on spending money with AA. You stopped spending money with it and so stopped offering the inducements. AA never had any feelings of loyalty to you - it is just a business
How can there be a soft landing? there is either holding CK or not holding CK. You still have EP status and if you continue to throw money at AA, I suspect that it will review and grant CK again.
Why you stopped spending the money doesn't really matter - Rather than be angy, if you realised that your spend was down below the expected levels to renew the CK statis, would you not have been expecting to lose it ?