Having read all of the previous discussion, and having seen all of the various teasers (including Chinese neon sights, European paintings, skating in America etc. including yesterday's clips of the upcoming Qatar blockbuster movie; my bet is on the new marketing campaign aimed for families (hint Qsuites) and longer travel, so more companion-like fares, various 'travel festivals or promos', like around the globe coupons, fly 4 segment get 5th for free alike. Make the world your story is the main slogan after all.
p.s. every journey is your chapter, the world is your canvas..