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Thread: Will Southwest's entry into the inter-island market lower fares?
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Old Jan 13, 2019, 1:42 pm
  #27  
WrightHI
 
Join Date: May 2012
Location: HNL
Programs: AS MVPG, HA Plat
Posts: 1,268
Originally Posted by iahphx
Well, the reality on the mainland is that ultra short haul flights are dumb for most folks. It is unimaginable to me that I'd buy a ticket for a sub-200 mile flight if I had ANY land option available. So those flights will be unpopular and priced for a few biz travellers. The Hawaiian situation is totally different.

I also wonder about the data. I was actually looking to buy a HNL-MKK flight the other day. The cheapest HA fare for this 54 mile flight is $69. If you exclude the taxes, that's $1/mile. Ouch.
So market prices elsewhere are irrelevant and HA should price interisland at whatever your gut says is reasonable. Got it.
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