Originally Posted by
Duke787
Millennial here (aka have been giving away my personal data my whole life and don't freak out about it so I have a biased view) but I don't really see the downside here -- DL has far less data than many companies out there. Ultimately they only know our names / DOB (required by governments), travel destination, and perhaps (if their data and IT is any good) they have customer level detail that shows recent negative experiences (delayed / canceled flights, reported issues with hard product like TV screens malfunctioning).
It would be great if they could use customer data to drive catering and say: "Hey Duke787 and these other 5 people on board tend to order Woodford, let's stock extra Woodford on this flight so we don't run out" or "Hey Duke787 and these 4 people always order the salmon so let's provision extra salmon on this flight so we don't run out"
It would also be nice if they could integrate the data to say "Hey Duke787 -- we're so sorry about the mechanical delay on your last flight, can we offer you a complimentary food or drink?"
Thought Delta is quit a data-driven company. Thanks to the GDPR 2016/679 /AVG you may ask your records Delta have of you.
Nothing shocking since you give Delta all that data but Delta has records from every interaction you had and will have with them;
Profile,: Personal data, preferences, SkyMiles data;
Last Air Activity Date
Lifetime Air Spent USD Amount
Lifetime Spent Revenue USD Amount
Total Program Miles
Total Redeemable Miles
Last Air Award Date
Last Loyalty Activity Date
Last Loyalty Activity Process Date
Last Non-Air Activity Date
Lifetime Medallion Qualifying Spent USD Amount
" target="_blank">https://flic.kr/p/2asK2Zd
Trips: all your trips with the details: ranging from your bag tag numbers, special service requests, selected seat, comments and so on.
Non-Ticket transactions (refund, Skymiles global upgrade, transportion credit voucher, excess baggage, paid economy comfort seat etcetera)
Customer Care (details and Delta's response) see SS
Survey Comments which Delta places in a category (Onboard Service, Sky Club, Full
service Check-in, Baggage service office, Gate Service, Service recovery)
Online activity (activity, IP adress, URL, confirmation, device type, OS, browser)
" target="_blank">https://flic.kr/p/2d2AkMf
Not much data about a pax Woodford consumption