"The End" doesn't necessarily have to literally mean the end, if you catch my drift. I wasn't doing this back in 2007 but I imagine this whole hobby was extremely lucrative back then. Now, not nearly as much, and with the rules the banks have put in place, it's become exponentially more difficult.

In a few years, you may find that F awards cost upwards of 300,000 miles one way. So that's not literally "the end" but it basically is the end.