I get the point of having the meal served right after take-off on Red Eye flights, especially T-Atl where sleeping time is limited.

I do wonder why they serve the meal so soon after takeoff on the longer daylight T-Pac flights. I'm not talking about holding the meal off 4-5 hours, but maybe start 90 minutes into the flight. I wonder this because:

1. All J customers have lounge access and probably filled up there.
2. People get hungrier when they are awake.
3. Food is a great way to breakup a little boredom on a 15 hour flight.

I'm referring to flights such as ex-SYD/MEL, EWR/ORD-PEK/PVG/NRT, etc. These flights all depart before noon when people had a good nights sleep either at a hotel or at home and aren't in a rush to get to sleep.