Originally Posted by
percysmith
Business is argurable either way
(I include goodwill as a business decision)
Yes, indeed It may be the case that CX are trying to balance quite a number of factors.
They are certainly receiving some worldwide publicity on their decision to honour these fares.
Similarly, brand identity and brand loyalty should not be underestimated.
At the same time they wouldn't want to incur substantial losses or disadvantage their premium customer base (cf.
QRC388's perceptions / position).
Sales of these fares may not be nearly as extensive as some are presuming herein...and the cancellation rates may be atypically high due to rush purchases and need for positioning flights (CX gets cancellation fee and the chance to resell the inventory at the higher price).