Well, perhaps we could organize a submission/petition to TG - it worked with UA on the TLV-SFO route didn't it?
But I am not sure there is the business traveller O/D volume to justify it, and if you are connecting anyway then there are already numerous *A options through IST, FRA etc.
I will commit to 4 return trips a year to Australia in J on this route for TG ! TLV-BKK-MEL and 3 more for my wife.